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Tag Archives: Authenticity

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BRANDING, CONTENT, Marketing

Eight Qualities Of A Great Marketing Director: A Brand-Smith’s Point-Of-View

Author Christa Date April 22, 2014
I’ve worked with some great Marketing Directors in my day. I have also worn...
Tagged Authenticity, Branding, Channel Communications, Content Development, Content Strategy, Corporate Identity, Identity Systems, info-graphics, ROI, Typography | Leave a comment |
BRANDING, DESIGN

Branding trends for CPG: Sustainability, Authenticity — Gen Y to Boomers

Author Christa Date August 13, 2013
My interview with Ami Werner, independent design strategy consultant and trend-spotter in New York...
Tagged Authenticity, Boomers, Branding, Consumer Package Goods, GenX, GenY, Graphic Design | Leave a comment |
Branding Since the Dot Com Burst
BRANDING

Branding After the DotCom Burst: Social Media, Authenticity, Content

Author Christa Date August 13, 2013
My interview with Elizabeth Amorose, Founder & Partner at Thinkso, a creative agency in...
Tagged Authenticity, Branding, Content Strategy, Graphic Design, Mobile, Responsive Design, Social Media |
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