To make the Deloitte & Touche Women’s Initiative look as revolutionary as it is, a Flash movie was developed. The opening sequence takes the user through a history of work and women from the dawn of civilization. The story lands in an annual report e-brochure with a myriad of animations to describe the impressive milestones of the initiative in an engaging way.
The tagline is "Join The Revolution", and the concept drew on data showing new momentum for women in politics, culture and at Deloitte.
You can still experience this report online.
A special thanks to Carbone Smolan for giving me the opportunity to lead this project.