BIANCHI was hired to re–design the DOW Chemical website using excellent strategy and editorial by Siegel & Gale. DOW Chemical considered, and adored, these web design directions for a new site launch. The visual metaphors cleverly play on the micro/macro ideas in the editorial. Two design directions are show above, each capitalizing on the provided image library amassed by DOW.
A special thanks to Siegel & Gale for including me on this project.