Brand & Logo Identity Design, Changing a B2C into a B2B

The mark illustrates a turn-around, a transtion, and an evolution. The symbol is taken from a french curve to nod at the brand's intellect and design precision. Leadership transtions require strategic thinking and adaptability, so the identity has a great deal of flexibility and is accompanied by a robust brand toolkit.

TAGS: LOGO, IDENTITY, BRANDING, bRAND PLATFORM