Bridge Fund Solutions created a technology platform that helps private wealth managers calculate distribution waterfalls, investor allocation and carried interest. This product makes order out of chaos, and grants the wealth manger instant access to very granular and critical information quickly. BFS needed to look smart and nimble. The mark depicts a dynamic process from streams to ordered complexity. The palette is a chic rich black, high key red, muted grey secondary colors, and white. The font, Radikall, has elegant proportions and many weights for all media.
This logo is designed to look great on white or knocked out of a black background.