• Logo Identity Design for ATConference

    Logo Identity Design for ATConference

    Naming, positioning, and a logo identity design for a phone and web conferencing service.

    The new name and logo for American Teleconnect in 2005 heralded a transformation to stronger branding in the highly competitive conferencing service industry — a multi–billion dollar industry. Three logo lockups are the standard requirement for a business with a broad marketing footprint.

    The goal was to create an idetity with more polish and to communicate something more specific to AT Conference's core offering, making for an articulate brand.