Tres Ríos is full of life. As a luxury eco-tourist resort, preserve, marina and convention center, Tres Ríos' 5 hotels and amenities promise to bring this part of Cancun back to life.
The project objective was to design a site with an authentic but modern Mexican feel. Abstract mastheads give the viewer a sense that the flora and fauna are carefully protected even with all the construction going on. Icons garnish the left margin as 'artifacts' and the colors speak to the sunny gulf climate.
Christa BIANCHI took an established, but skeletal brand identity system and evolved it into the fuller language seen on every page.
A special thanks to Siegel & Gale for recommending BIANCHI to do this project. A special thanks to ES11 for making it come to life. Amazing photography by Justin Bernhaut.