In SEO, content is King. A blog empowered OCV Architects to publish content and tell the long-form story that didn't necessarily work on their portfolio website. By acquiring the domain makingabetternewyork.com to match the poistioning statement, "Making A Better New York", all the content got a powerful differentiating brand position.
The content was written, coded, loaded for organic SEO and published on the blog as well as on PR Web by BIANCHI
A special thanks to Jack Coogan and Rich Vitto for supporting this project, and for dedicating their careers to making New York City a better place to live, for everyone.