• Custom Content Management System Design + Development
  • Custom Content Management System Design + Development
  • Custom Content Management System Design + Development

A Brand, Pivoting from B2C to B2B, Needing A Story-Telling Website

Genesis Advisers had tons of I.P. and exposure from The First 90 Days by Michael Watkins, but the story did not end there. The brand's capabilities surged into onboarding, leadership development and organizational design. To depict this sea-change from the ground up, BIANCHI combnined big data, s takeholder interviews, content strategy, architecture, a brand platform, an identity system, several collteral systems and one visually and verbally engaging WordPress website to bring the real story to life.

TAGS: CUSTOM CMS DESIGN, WEBSITE DESIGN, BRAND PLATFORM