The Carbone Smolan Agency proposed an interim brochure and packaging design to meet Quick & Reilly’s immediate needs while the designers took more time to develop the full offering. This quickly and beautifully produced deliverable has a soft and refined pallette, achieved with TOYO inks. Artwork and messaging wrap around the pieces which deliver investing information.
Later in the project, a sophisticated system of brochures was engineered to deliver investing information to all audiences from their point-of-view. Thanks to some ground breaking research by Clare Taylor and Catherine Goodman, and thanks to some sharp information architecture by Christa Bianchi, the system delivered multi tiered communications outlets organized by the investing knowledge of an individual (beginner, intermediate, etc. ), the place investing takes in their life (first time, wealth preservation, etc.), the life event inspiring the investment (recently divorced or saving for college, etc.) or by product type in simple but sophisticated language by financial writer Grace Weinstein.
