BIANCHI

This non-profit, dedicated to fostering understand between the muslim and western worlds, has a brand inspired by Islamic architecture and Kufic script.

The typeface, Friz Quadrata, has characteristics of Kufic script and properties that also underscore the very open and approachable qualities of a word like 'Dialogues'. The logo persists across all their marketing materials, including the website and stationery.

Years later, the organization upgraded its status to a Center within NYU and took a more positive approach toward their subject matter. The resultant logo 'makeover' reflects these changes.