BIANCHI

The new name and logo for American Teleconnect in 2005 heralded a transformation to stronger branding in the highly competitive conferencing service industry — a multi–billion dollar industry. Three logo lockups are the standard requirement for a business with a diverse marketing footprint.

Our goal was to create an idetity with more polish and to communicate something more specific to AT Conference's core offering, making for an articulate brand. The logo translates well to the print materials, website and e-brochures.