Developing a strong brand is the result of understanding the industry, the audience, the current brand perception and your competitors.
This objective view brings clarity, builds consensus and sets the stage for effective design direction and marketing strategy. By studying the data, the design deliverables are more effective and have a longer shelf life. No design exercise should start without this information.
After reviewing your materials, interviewing your stakeholders, and studying the industry, trends and competitors’ initiatives, we deliver a document of recommendations, best practices, opportunities and strategy for getting things to really work, like the tag line, site architecture and design for CMBM.org — by positioning this unique non-profit we clarified their offerings and focused their message.
We give these recommendations in a presentation, followed by an open dialogue to get everyone on board with the initiatives. We then follow–through with identity and design systems, editorial direction, web development, print design and anything else required.