Logo Identity Design – Order Out Of Chaos
Once Adobe’s Illustrator introduced 3D ‘filters’ to wrap graphics around objects, a tsunami of...
Category Archives: BRANDING
Build A Brand, Not A Web Site. Have A Content Strategy.
My friend Justin Peters may have coined the term ‘brand activation’ as a way...
Logo Identity = Process
My college professor of existential philosophy once posed the question, “What is the difference...
Eight Qualities Of A Great Marketing Director: A Brand-Smith’s Point-Of-View
I’ve worked with some great Marketing Directors in my day. I have also worn...
DHL — a narrative in color — and managing a global brand
My interview with Joe Siegel
, Director, Advertising, Brand & Communications at
DHL Express U.S....
Take Stock of How Photography Represents Your Brand
Photo credit: David Buttigieg Brands Need a Language of Imagery Branding and Identity Systems,...
Social Media Influencers, Authenticity and Brands – 4 Questions for Heidi E Lehmann, Social Media Maven
Heidi E. Lehmann is a NYC based social /digital media and influencer marketing strategist...
Branding & Authenticity On Social Media: Conventional Brand vs. YouTube Guru
The info-graphic above shows the launch date, subscribers and video views of some very...
Branding trends for CPG: Sustainability, Authenticity — Gen Y to Boomers
My interview with Ami Werner, independent design strategy consultant and trend-spotter in New York...
Branding After the DotCom Burst: Social Media, Authenticity, Content
My interview with Elizabeth Amorose, Founder & Partner at Thinkso, a creative agency in...