The Early Days

Christa BIANCHI received her BFA from the University of the Arts in Philadelphia. A free spirit, she then worked freelance in New York City, trying her hand at everything from packaging design to publishing. In 1999, when the Carbone Smolan Agency was transforming the ‘Children’s Television Workshop' into Sesame Workshop, Design Director Justin Peters asked her to come on as lead designer on the new identity system.

After a successful Sesame Workshop launch, which included a trade show booth and a 100+ page brand standards manual, the Carbone Smolan Agency asked Christa to stay on and head up more branding projects. Eventually, the firm recognized the need for an interactive director who was as comfortable in the print world as online. They chose Christa for that critical role.

Subsequent projects included the Deloitte & Touche Women's Initiative Interactive Annual Report — an e-brochure telling the story of women for millennia, for which Christa was quoted in Graphic Design USA as saying “Change and accessibility were the themes that drove the creative process.”

The Epiphanies

At the same time, Christa was studying web design and development, earning certificates in both, alongside some of the most award-winning pioneers of interactive design of the time. At The New School and Parsons in New York City, she took classes with inspired interactive NYC professionals including the late Keith Alexander (then interactive director at BBDO), Jacob Dobkin (then IBM’s head information architect, now publisher of Gothamist), Matthew Richmond (owner of the award-winning Chopping Block) and the world – renowned Flash developer, Josh Davis (originally at praystation.com).

Christa had a vision of interactive design playing a vital role in creative strategy and branding. She recognized a need to bring the refinement of print work to the dynamics of online, and vice versa. The cross-pollination of conventional and contemporary design processes are greater than the sum of their parts.

She incorporated BIANCHI in 2003 with this vision in mind. Since then, BIANCHI has become a thriving network of creative professionals with the capabilities to deliver the best that print and web media have to offer.

Over Ten Years Later

Christa Bianchi continues to keep pace with the fast-changing world of print and online by continuously training in state-of-the-art techniques and has subsequently developed a very broad range of experience and skill sets. She loves working with brands large and small, public, private and non-profit in a sophisticated, scalable, effective and valuable way.

BIANCHI is a team as large and diverse as the project requires. Experts are assigned to specific tasks to keep the project efficient, affordable, effective and on-time. BIANCHI can accommodate many needs and budgets.


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