• Logo Identity Design for Summit Financial Resources

    Logo Identity Design for Summit Financial Resources

    The new logo and identity design for Summit Financial Resources is a diamond from above. The 'lighting' effect is accomplished with some careful color choices in each quadrant. The underscore and high position of the mark indicate progression and thought.

    A full suite of logo lockups and color ways were developed. The new positioning statements and direction were brilliantly researched and crafted by Catherine Goodman, Summit's Marketing Director.

    TAGS: LOGO, IDENTITY